A brand has 3 seconds to make an impression. I make the words count.
With 15 years of experience in editorial, brand marketing and copywriting, I develop content, marketing strategies and advertising campaigns to forge an emotional connection with a brand’s target customer.
I led the global rebrand for New York City-based contemporary fashion label MILLY and I oversee brand voice and content for a portfolio of MARC FISHER FOOTWEAR brands such as Marc Fisher LTD, Sigerson Morrison, Easy Spirit, Evolve and Nine West.
Additionally, I developed social media strategy and content for Partners in Preservation, a campaign with AMERICAN EXPRESS and NATIONAL GEOGRAPHIC in conjunction with THE NATIONAL TRUST FOR HISTORIC PRESERVATION, a nationwide bid to help preserve historic places significant to women’s history.
My writing has appeared in MARIE CLAIRE, NYMAG.com, MAKEUP ARTIST, MOTHERMAG.COM, CRAIN’S NEW YORK BUSINESS and THE NEW YORK POST, among others.
I am an author of the book Wear This Now: Your Style Solution for Every Season and Any Occasion, published by Harlequin.
After 12+ years in New York City, I recently relocated to Los Angeles.